Belinda Hu 2009 | full size
Concept
The message conveyed by this cartoon is that although many products boast strawberries on their labels, many do not contain them in actuality. Although this image exaggerates the types of products, it indicates what could easily happen in the future. There are already some cases in which this is true: the strawberry milk sold at McDonald's does not contain any strawberries out of its 59 ingredients.
Details
This cartoon mentions strawberry allergy, which, although rare, can be severe. It is true that strawberry products that do not contain strawberries will not cause allergies. However, it also defeats the purpose of the strawberries, because artificial flavoring does not have the same benefits as the real fruit. None of these products will have the antioxidants, vitamins, or cleansing properties that give the strawberry its value. The bottom line is, the only benefit of these products is that flavor or smell, which for some, is acceptable because that is all they want. However, those who use them for more complex reasons will find no advantage.
Another aspect of the cartoon warns the consumer to scrutinize their potential purchases carefully before buying, because all the products shown mislead people into thinking they are made with strawberries. It shows how advertising can be deceiving with the labels as well as the banner, which is able to promote an artificially-enhanced product and make it sound better than the genuine article. Essentially, the cartoon speaks out against the degradation of commercial honesty.
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